It’s true. All the flashy graphics and animation will catch the eye, but what keeps people interested and motivated to keep reading, listening, and watching is content. Meaningful, thoughtful, awe-inspiring, relevant, and memorable content.
In this day of short attention-span stuff, anyone who can make people pay attention for longer than five minutes is seen as a genius. Why is that? Is it because of the lack of effort, smarts, and creativity of content creators to make something that not just catches the audience’s mind, but retains it? Is it that people just don’t care for anything meaningful anymore? Is it that they want the fluff instead of substance? Do people even have time for anything meaningful at all?
Good questions…. lets dive into some of the answers, and what we can actually do about it…